- Available for free download now on SCB Connect
Siam Commercial Bank (SCB) continues to advance its “Digital Bank with Human Touch” strategy, enhancing seamless digital banking experiences across all channels. In its latest move, the bank partners with renowned Thai artist “Macky-Chararat Saraaporn”, known as “Mackcha” – creator of the beloved “Chalotte” character and her underwater friends – to launch Chalotte’s first-ever LINE sticker collaboration under the campaign “SCB Connect x Chalotte”, with the concept “Always Here. Always Connected.” This creative initiative aims to strengthen brand communication and resonate with younger generations through warm, relatable characters portraying the friendship between Chalotte and Whalebot – an AI companion ready to be there for you in every moment. These stickers allow SCB Connect’s over 10 million users to send thoughtful messages and stay connected anytime.
Special Offer! get the exclusive “SCB Connect x Chalotte” LINE stickers free by adding @SCBConnect on LINE, registering for SCB Connect, and downloading the set from August 19 – November 16, 2025. The campaign was jointly unveiled by Mr. Anak Tangtatswas, Principal, Digital Channels at Siam Commercial Bank, and Miss. Chararat Saraaporn, the Thai artist and creator of the beloved “Chalotte”
SCB Elevates SCB Connect into a Comprehensive Financial Assistant
SCB is stepping fully into its AI-First Bank vision, transforming its SCB Connect chatbot into more than just a transaction alert tool on LINE. With the “Hyper-Personalized Touchpoint” approach, SCB Connect becomes a complete financial assistant, offering:
- Digital Self-Service – Customers can access financial services, get information 24/7 without calling the Contact Center.
- Smart Chatbot – Powered by Natural Language Processing, the chatbot responds naturally to customer queries, provides basic fund information, and even lets users purchase funds instantly via SCB EASY App.
- Financial Well-being – Services such as “JUST4U” monthly spending summaries use AI to analyze and categorize expenses automatically, supporting modern wealth management lifestyles.
- Customer-Centric Design – Leveraging AI and data intelligence to create over 100 personalized Rich Menu versions on SCB Connect’s LINE Official Account, tailored to each customer.
These services have resulted in SCB Connect generating engagement three times higher than the industry average, with over 900 million monthly notifications, reinforcing its role as a trusted, always-available service – like having a bank branch in your pocket.
SCB teams up with Macky-Chararat Saraaporn, or “Mackcha,” to create special LINE stickers.
In today’s world where visual communication transcends generations, LINE stickers do more than express feelings – they build brand recall. Recognizing SCB Connect’s potential, with its fast-growing base of over 10 million users, SCB adopted an emotional marketing approach to strengthen digital engagement through the highly anticipated “SCB Connect x Chalotte” sticker release. Under the concept of “Always Here. Always Connected,” friends are always there for you, in every moment. This campaign aims to further develop creative brand communication and reach a new generation through warm characters that tell the story of the friendship between Chalotte and Whalebot, an AI friend who is always there for you.
Behind the Scenes of “SCB Connect x Chalotte” – Connecting Charlotte’s First Steps into the Financial World with the New Role of AI Friends
“Behind every financial need, there’s a person with dreams and feelings.” This philosophy inspired the design of this sticker set – not only showcasing cuteness, but also expressing the essence of both SCB and Mackcha in a warm, accessible way. The new Whalebot character reimagines Chalotte’s loyal humpback whale companion, Whalwhale, in a fresh role – pastel purple with a holographic sheen, symbolizing the blend of futuristic technology and the warmth of friendship. Whalebot’s headphones represent listening, empathy, and understanding. Moreover, for the first time, Chalotte trades her signature blue outfit for pastel purple – marking her entry into a new world where technology and creativity merge without limits. This limited edition design embodies a bold brand strategy to offer something beyond the familiar Chalotte.
Special Offer! get the exclusive “SCB Connect x Chalotte” LINE stickers for free by adding @SCBConnect on LINE, registering for SCB Connect, or clicking the link to add friends at https://liff.line.me/1506975860-7NQxGzvb/zeR572 and downloading the sticker set from August 19 – November 16, 2025.
