In today’s ever-changing financial markets, investors and policymakers must navigate a landscape filled with risk and uncertainty. Successful investing is no longer just about timing the market; it’s about accessing the right insights at the right moment. Artificial intelligence has emerged as both an opportunity and a challenge, reshaping the future of finance and economic growth.
Choosing the right AI tools is critical. According to a new report published by MIT’s NANDA initiative, 95% of companies in the dataset that adopted generative AI have yet to achieve their business goals. One key reason is that generic AI tools lack the ability to learn from and adapt to specific workflows and highly specialized operations. As a result, these tools are often better suited for B2C applications or personal use rather than complex enterprise needs.
BridgeWise is the prominent player with its cutting-edge AI technology for investment and a pioneer of this transformation. With advanced AI capabilities, the platform understands more than 15 languages —including full functionality in Thai — and operates globally. Designed to think like a financial advisor, its technology processes data from over 50,000 financial assets worldwide, empowering both institutional and retail investors to make sharper, more informed decisions.
MIT report reinforces the importance of AI deployment method. Organizations that adopt AI solutions from specialized providers succeed 67% of the time, while companies attempting to build their own AI tools achieve success only about one-third as often. For financial institutions, where strict regulations demand accuracy, the smarter choice is clear.
Mr. Dor Eligula, Co-Founder & Chief Business Officer of BridgeWise said, “BridgeWise solutions perform at their best when integrated with financial institutions, as they unlock real-time access to insights and decision support tools. Our expansion into Thailand is a strategic move to help investors make decisions that are smarter and more precise”
“BridgeWise is not just a technology platform. It is a ‘bridge’ that connects investors with the right insights, improving global investment intelligence access.” he added.
Bridget(TM): AI that speaks Thai
Retail investors often rely on fragmented channels from AI chatbots and podcasts to daily livestreams to guide decisions such as setting cut-loss points.
Bridget(TM), the world’s first regulatory compliant AI chat for investments, delivers responses in Thai within five seconds, giving investors instant access to insights ranging from macroeconomic trends and thematic strategies to cryptocurrency analysis. Unlike generic chatbots, Bridget(TM) combines global stock data processed through machine learning with a Micro Language Model (MLM) tailored to local market contexts.
BridgeWise is partnering with the securities firms in Thailand to introduce Bridget(TM) to local investors and financial institutes, aiming to boost engagement and drive trading opportunities.
For Thailand, the company also offers FundWise, a fund analytics platform covering more than 800 domestic mutual funds and ETFs. By enabling investors to compare strategies transparently within the framework of Securities and Exchange Commission (SEC) regulations, FundWise brings clarity to a complex market. This extends to other BridgeWise services, now available for Thailand’s major investors and financial institutions to explore or book a demo, including SignalWise and StockWise.
Regional Expansion
Thailand is only part of the story. BridgeWise has successfully partnered with Rakuten Securities, one of the largest online brokerages in Japan. With over 12 million accounts, Rakuten clients now have access to Japanese and U.S. stock data on 6,000 of the 37,000 companies in our global dataset. The platform’s StockWise delivers insights 24/7, including three-to-six-month outlooks, fundamental financial report analysis, target prices, industry and sector comparison, performance metrics, and even ESG analysis— all in straightforward language.
For Thai investors, the message is clear: adopting AI-powered platforms is not just an advantage. It’s a necessity for staying competitive in the future of finance.