Hisense International (Thailand) Co., Ltd., a global leader in home appliances under the Hisense brand, has officially launched its flagship “Hisense UX Series – RGB-MiniLED TV” in Thailand, cementing the No. 1 spot in the 100-inch TV segment. As a pioneer in RGB-MiniLED innovation, Hisense sets a new standard by combining next-generation display hardware with its Hi-View AI Engine X for intelligent real-time optimization. The result is outstanding picture and sound quality, all wrapped in an elegant design that elevates the home entertainment experience, be it watching a movie or gaming, to unprecedented levels.
Clara Chang, Managing Director of Hisense International (Thailand) Co., Ltd., highlighted Hisense’s exceptional global success. In 2024, the brand secured the No. 1 spot in the 100-inch TV segment worldwide with a commanding 47% market share. It also held the No. 2 position in global TV shipments for the third consecutive year. These achievements underscore the brand’s strengths in globally recognized display technology and product reliability, helping to drive expansion in the premium market. For 2025, Hisense is focused on accelerating growth by developing feature-rich innovations, enhancing product quality and affordability, and expanding its premium customer base.
“With our latest strategy to expand our premium TV lineup in Thailand, we are proud to introduce Hisense UX Series – RGB-MiniLED TV. This flagship model blends state-of-the-art display and sound technologies with luxurious design. It embodies our ‘Own the Moment’ campaign, elevating Hisense from a home appliance manufacturer to a brand that fuses technology with emotion and lifestyles. We are targeting premium customers, including tech-savvy young professionals enthusiastic about advancement in TV tech, executives who value performance and aesthetics, and consumers seeking durability and convenience. This launch not only addresses diverse use cases but also reflects strong growth potential in the high-end TV segment, where demands for quality, high technology, and long-term value converge. It also reaffirms Hisense’s commitment to delivering pioneering innovation, strengthening its presence in Thailand’s premium TV market, and setting a new benchmark in home viewing, in line with the company’s goal in growing sales and vision in growing sustainable value for consumers,” said Chang.
The “Hisense UX Series – RGB-MiniLED TV” is engineered to redefine in-home entertainment with advanced display technology. At its core is the RGB-MiniLED technology, a major industry milestone led by Hisense. Unlike traditional LCDs or standard MiniLEDs, this technology uses individual red, green, and blue Mini-LEDs as direct light sources, delivering purer, more vibrant, and accurate colors. It achieves a stunning 95% coverage of the BT.2020 color gamut and includes eye-care features that significantly reduce blue light emissions for a safer, more comfortable viewing experience. Features like 3D Dimming + Colour Control and 3D Colour Master PRO provide lifelike, natural color reproduction, with official certifications from Pantone and Pantone SkinTone. Additionally, the Anti-Reflection PRO technology minimizes glare, ensuring clear visuals even in brightly lit environments.
Performance is powered by the real-time AI-driven Hi-View Engine X, intelligently optimizing picture quality across content types. Gamers will appreciate the smooth 165Hz Game Mode Ultra, which delivers ultra-fluid visuals with zero stutter. For audio, the UX features a 6.2.2 CineStage X Surround system co-engineered with Devialet, supporting Dolby Atmos and DTS Virtual:X. With a built-in subwoofer and room-fitting tuning, the system offers immersive, cinematic surround sound. Available in massive 116- and 100-inch screen options, the UX series fuses picture, sound, and design perfection into one device.
As the global leader in 100-inch TVs, Hisense is also pushing boundaries across other world-class home appliance categories, including:
- Fresh Air Series (VA) Air Conditioners: Equipped with ventilation and high-efficiency HEPA filtration systems, these units draw in fresh air from outside while filtering dust and pathogens. They also emit negative ions via HI-NANO technology to help reduce PM2.5 and airborne bacteria. Fully controllable via the ConnectLife app, users can manage air quality from anywhere.
- Roman Holiday Series Washer-Dryer (WD105R5): This retro-inspired unit adds style to any home, featuring advanced One Touch AI Wash that calculates optimal wash cycles at the press of a button for three seconds. It is designed for deep cleaning and hygienic laundry results.
- Multi-door Refrigerator (RQ667N4TWUC1): Featuring Vacuum Pure Fresh technology to maintain food freshness and inhibit bacterial growth, this model offers large capacity with sleek design, organized freezing and refrigerating compartments, humidity and temperature regulation, and rapid cooling. Its flat built-in hinge design enables seamless installation.
- C2 Ultra Laser Projector: This premium laser projector uses a triple-laser system covering the full REC.2020 cinema color gamut. It delivers 4K resolution, supports Dolby Vision and IMAX Enhanced, and offers powerful JBL sound with a built-in woofer. The unit’s 360? rotatable design even allows ceiling projection. With Smart VIDAA OS, voice control, and support for screen sizes up to 300 inches, it redefines the home cinema experience.
Customers can now experience the full brilliance of the “Hisense UX Series – RGB-MiniLED TV” at the Hisense Flagship Store on the 2nd floor of Emsphere. A special preorder campaign runs from 5-30 September 2025. The “Privilege Promotion” offers customers who purchase the 116-inch model a premium “Privilege Collection,” including a Nintendo Switch 2 and select Hisense appliances. Buyers also receive 5-year “Elite Care” warranty, free delivery and installation, and a flexible “Smart Investment” plan with up to 18-month 0% installment or a 12% discount. Preorder pricing is set at 799,999 THB. Additional promotions are available via Hisense Thailand’s official Facebook page or the website: https://hisense.co.th.
