empowering them to seize opportunities and achieve sustainable growth
Bangkok Bank organizes “AI in Action: Practical Tools & Roadmap for SMEs” seminar featuring in-depth discussions on AI business trends in Thailand and abroad, expert insights on leveraging AI for ROI calculation, strategic data analysis, and roadmap design, while reaffirming its role as a “trusted partner and reliable close friend” standing alongside customers and entrepreneurs to grow strong and sustainable.
Bangkok Bank Senior Executive Vice President In Charge of Commercial Banking and Business Banking, Suwatchai Songwanich said that Bangkok Bank is organizing “AI in Action: Practical Tools & Roadmap for SMEs” seminar to support SMEs in gaining understanding, stay informed about developments, and effectively leverage Artificial Intelligence (AI) technology in their businesses. This initiative goes beyond simply keeping up with tech trends—it represents a long-term investment in the future of their enterprises amid intense competition and rapid changes in technology and consumer behavior. Bangkok Bank is committed to fostering SME growth through comprehensive financial support alongside multidimensional knowledge sharing.
“Bangkok Bank is ready to support and empower SMEs to stay abreast of technological advancements and apply them to enhance business efficiency. This enables SMEs to remain competitive in domestic markets while also creating opportunities for international trade and expansion, fostering sustainable business growth. The seminar focuses on helping SMEs understand global trends and how to integrate AI into various business contexts—from data analysis for informed decision-making to designing strategic roadmaps and actionable plans. The more effectively SMEs harness AI, the greater their competitive edge and potential for business success,” said Mr. Suwatchai.
At the seminar, Bangkok Bank was honored to welcome Mr. Virot Chiraphadhanakul, Managing Director and co-founder of Skooldio, former Data Scientist at Facebook, Google Developer Expert (Machine Learning) widely recognized as one of Thailand’s leading experts in data and technology. Mr. Virot delivered a keynote titled “Stay Ahead, Adapt Early: Practical AI Trends for SMEs.” His presentation provided an overview of AI adoption trends among SMEs in Thailand and internationally, along with a deep dive into practical applications of AI across various business functions. These included marketing through chatbots, generative AI content, CRM system integration, sales forecasting, expense tracking with AI, and supply chain and inventory management. The session also featured real-life examples of SMEs that have successfully implemented AI technologies to enhance their operational efficiency.
In the session titled “Practical Roadmap for Adopting AI in Organization,” we were pleased to welcome Mr. Kittisak Ngoenngokngam, Senior Director of Energy Infrastructure Business Development at Delta Electronics (Thailand) PCL, and Mr. Choakchai Eaimrittikrai, Deputy Managing Director and Chief Executive Officer at Tero Entertainment PCL. Both speakers shared their insights and experiences to help entrepreneurs evaluate and adopt AI effectively to achieve clear and measurable outcomes that aligned with business goals.
The seminar “AI in Action: Practical Tools & Roadmap for SMEs” is part of the “Bangkok Bank SME Digital Marketing” initiative. Launched in 2015, the project includes the development and management of the Bangkok Bank SME website and social media platforms under the title Bangkokbanksme. The project aims to provide knowledge and resources while expanding communication channels with SME through online content, events, and seminars. Bangkok Bank remains committed to supporting SME entrepreneurs in their business journey, especially in areas such as Sustainability, Business Transformation, Family Business, and Future Business, helping them adapt to change from the beginning through growth, expansion, and long-term success.
