While AI unlocks limitless possibilities for the enterprise, it also arms attackers with new levels of sophistication. This growing risk should not hinder progress – it should demand better security. At Ignite on Tour Bangkok, Palo Alto Networks, the global cybersecurity leader, showcased how organisations can integrate security into their DNA, empowering Thai businesses to scale and innovate with AI securely.
In today’s agentic era, AI agents are becoming ubiquitous across the enterprise, spanning customer-facing roles, backend systems, applications and browsers. While this rapid adoption accelerates innovation and productivity, it also creates a high-stakes reality by expanding the threat landscape. Attackers are weaponising AI to scale their operations with greater speed, volume and precision. According to the latest research from Unit 42, the fastest 25% of intrusions reached exfiltration in just over an hour — down from 4.8 hours a year earlier.
Driven by this surge in sophisticated, frontier AI models, cybersecurity has hit a critical turning point. The speed and scale at which these models can be weaponized poses a generational challenge to traditional security programs. It has enabled attackers to rapidly discover new vulnerabilities and generate corresponding exploits almost instantly.
Meerah Rajavel, Global Chief Information Officer, Palo Alto Networks, said, “Frontier AI will continue to accelerate this window, meaning attackers can discover and weaponize vulnerabilities at machine speed. To fight AI with AI, organizations must shift left—integrating these very models into the development lifecycle to break and secure software before it ever deploys.”
She added, “The average organization is juggling 83 security tools from 29 vendors, and this is not sustainable. Security is often treated as an endless game of whack-a-mole, but it is entirely a solvable problem. By moving away from fragmented tools and embracing a unified platform – one that operates in real time to outpace modern threats, leverages AI to protect every user and application, and seamlessly integrates best-in-class, open technologies – we can transform security from a reactive struggle into a proactive, absolute defense.”
In Thailand, where the rapid pace of digital transformation has opened up massive avenues for enterprise growth, it has concurrently expanded the digital surface available to malicious actors. Safeguarding this expanding ecosystem requires moving beyond the mindset of simply deploying point products to block visibility gaps. Instead, Thai enterprises must proactively secure the entire lifecycle of their data and models, ensuring national resilience aligned with evolving governance standards.
Watchara Jiracharoensuwan, Country Director of Palo Alto Networks in Thailand, said, “Thailand’s National AI Strategy is driving a massive wave of innovation, but it also demands a fundamental rethink of cybersecurity. True AI security is not about stacking disparate tools—it is about protecting AI across the entire supply chain in an enterprise. Palo Alto Networks is committed to securing Thailand’s digital future by giving organizations the guardrails to move fast and scale safely. Through an integrated platform approach, we ensure that every machine identity, AI agent, and workload is protected under a single, cohesive ecosystem, allowing Thai organizations to lead the market with confidence.
Palo Alto Networks ingests 500 billion events and blocks 30 billion attacks daily, providing customers with the security tools that match the lightspeed pace of AI innovation. In a fast-changing world, Palo Alto Networks ensures a level playing field, empowering Thai enterprises and local SMBs with the same world-class security tools deployed by major global corporations.
